GEROW Hair Ink
Location
New York, NY
Type
Other
Square Footage
Scalable
Completion Year
2023
GEROW Hair Ink, a specialized provider of scalp micropigmentation services, engaged Tirso Lighting for an innovative and scalable interior design solution to support their expansion across multiple locations in the United States.
The primary objective was to develop a versatile interior design concept that could be adapted to various space sizes while maintaining GEROW Hair Ink’s brand identity and operational efficiency. The designs needed to accommodate between one to three technicians, ensuring a consistent and high-quality customer experience.
Conceptual Renderings
Conceptual renderings provided a tangible representation of the proposed designs, ensuring that all aspects were aligned with the client’s needs for scalability and brand consistency. This approach not only facilitated a smoother decision-making process but also enhanced the client’s confidence in the effectiveness of the design solutions, supporting their expansion goals with precision and clarity.
High Gloss Reflective Logo
The design of the high gloss reflective ‘G’ logo for Giro Hair Inc. was a centerpiece in creating a distinctive and memorable brand experience within each location. Crafted using a CNC machine, the logo was rendered in a high gloss finish that contrasts sharply with the satin finish of the surrounding walls. This choice of finishes plays with light and perspective, making the logo stand out and catch the eye as light moves across the room.
The ‘G’ itself, derived from the company’s logo, features a linear pattern that adds texture and depth to the installation, reinforcing brand identity. This decorative element was strategically placed to engage customers upon entry, serving not only as a branding tool but also as an integral part of the overall aesthetic appeal of the space. The use of matching colors ensures that the logo is subtly integrated into the design while still maintaining its impactful visual presence.
Solutions
Interior Design Consulting: Tirso Lighting worked closely with GEROW Hair Ink to understand their brand, operational needs, and the client experience they wished to offer. This involved developing a scalable interior design concept that could be adapted to different sizes and layouts of spaces.
Space Planning: The team at Tirso Lighting meticulously planned the layout for various sized locations (10×10, 18×14, 17×25) to ensure optimal use of space. This planning was critical for accommodating different numbers of technicians and client flow while maintaining an efficient and comfortable environment.
Custom Lighting Solutions: A key service was the development of a unique lighting system. This system included a large, diffused overhead light and indirect lighting solutions to reduce glare and improve the quality of client photographs, which was a significant concern for GEROW Hair Ink.
Brand Integration in Design: The design incorporated GEROW Hair Ink’s corporate colors and branding elements, like the high gloss ‘G’ from their logo. This was essential for maintaining brand consistency across all locations.
Material and Finish Selection: Tirso Lighting selected materials and finishes that were not only aesthetically pleasing but also durable and easy to maintain, considering the unique needs of GEROW Hair Ink’s services.
Furniture and Fixture Selection: The selection and placement of furniture, including procedure chairs, shelving units, and reception desks, were carefully considered to align with the overall design theme and operational efficiency.
Visual and Decorative Elements: Incorporating visual elements like the high gloss ‘G’, inspirational slogans, and strategically placed TVs for branding and portfolio display were part of the comprehensive service package.
Project Management: Tirso Lighting oversaw the entire project from conception to completion, ensuring that all aspects of the design were executed to the highest standards.
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